Pleasure and art have always been at the heart of Magnum Ice Cream. That is why when the brand sponsored the Japanese Film Festival, one of the most important Japanese film festivals in the world, it knew it couldn’t just make an ad or give away free ice cream. Instead of making ads, Magnum set out to make something that perfectly integrated with the content of the film festival, a short anime film series.

The brand brought to life two stories, Konnichiwa and Butterfly, both connected by one common thread: the pursuit of true pleasure. Each film would be crafted in its own style, according to the story it was trying to tell, and with the single goal of entertaining its audience.