THE WILL BY IRISH APFEL
A global campaign created in collaboration with Iris Apfel. A 97-year-old addresses the younger generation to tell them that everything she will leave behind is not material. A film that shows a fashion icon sharing her thoughts with the authority and honesty of someone who has lived a very interesting and authentic life.
CLIENT: MAGNUM
AGENCY: LOLA MULLEN LOWE
ROLE: ART DIRECTOR
©2019